I got an email today at work that was offering to re-enamel my bath! A bit strange as, unsurprisingly, the office doesn't have a bath. Worse than that, it was sent to info@centurion-ms.co.uk so it lacked any kind of targeting. If I was being generous I could give them credit as at least they are in the south of England like me.
Why is it that so many companies don't understand that marketing, and particularly email marketing, must be focused, specific and relevant. This is so easy to do - marketing lists are easily purchased, and software to manage campaigns is not expensive. They have obviously put a lot of effort into this but the results have to end up disappointing.
Sadly for them, their good looking and well formatted email got filed in the bin.
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