Friday, 4 January 2008

Too fast with the product recommendation

Happy New Year.

I have just responded to request on a networking site for CRM system recommendations. The request was posted on the 2nd and already a number of vendors have rushed in and recommended their offering. Well done to them for getting there before me but I have a problem with their responses - almost without exception, they didn't ask and questions. How can they know what is right without knowing requirements (eg what pain is being targeted?, # users, # contacts etc etc).

A few simple questions to understand more about the situation would make the recommendations useful rather than just a blunt sales pitch.

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