Working with a website can be really frustrating. You can see hundreds, if not thousands of hits but you haven't got a clue who your visitors are. Analytics can only go so far in justifying your spend especially if you use PPC advertising. However, you must constantly justify your spend as the web can be a big black hole for marketing budgets.
I have been working with a new system called Trovus Revelations (http://www.trovus.co.uk/) and the results look really promising. In their own words "Trovus Revelations™ shows you exactly who's visiting your site and why. Your clients and prospects are showing you why they are interested in your company. Start a rewarding dialogue with them today."
In the short time that we have been using the system we have certainly identified a small number of visitors that have turned into clients but more importantly are seeing some interesting trends.
Take a look at the system and I would encourage you to start a dialogue with the guys at Trovus - and please tell them that I told you to.
No comments:
Post a Comment