Apples & pears

There has been a long running discussion on LinkedIn about the merits of two CRM systems. It all started with a very fair question asking for a comparison between Microsoft CRM and Sage ACT! However, from many points of view they are incomparable - particularly in functionality, complexity, cost & technology used. The debate has rolled on for a couple of weeks with answers getting technical, heated and to be honest occasionally irrelevant. There have been several people arguing that they need to consider their requirements first. I wonder if the questioner regrets asking!

When an organisation is in the early stages of looking for a system there needs to be two parallel strands

1. basic product research; and
2. requirements definition

Basic product research must happen to allow the organisation to become familiar with the market place to answer questions like

• who are the providers
• what can the systems do
• basic costs.

After all there is no point in doing any more research if what you want can not be done. Also, when meetings are arranged with potential suppliers the organisation will be speaking from a position of knowledge.

Requirements definition is needed to properly understand what the organisation needs. There should be a 'must have' list and a 'wish' list of requirements but it is important to make sure that the wish list doesn't take precedence.

The next stage is how to choose the potential providers....