So many good causes but some just make so much sense.

I know this is the time of year for good causes to tug at our heart strings, but every now and then I hear of one that just makes so much sense.

My friends at Trovus (http://www.trovus.co.uk/) introduced me to ColaLife (http://www.colalife.org/). Colalife is a campaign to get Coca-Cola to open up its distribution channels in developing countries to save lives, especially children's lives, by carrying much needed 'social products' such as oral re hydration salts and high dose vitamin A tablets.

They are looking to build a bank of supporters on Facebook.