Sending targeted email messages

If you do any level of email marketing you will understand the power of sending a targeted message. By knowing your customers, their characteristics and preferences, you can segment them to receive focussed messages.
Many companies can achieve this but in such a disjointed way that it is near impossible. Not only will a joined up approach make your marketing better it will save you time and money.
To achieve this you need five things;

1. an understanding of your customers and their preferences to work out the segments;
2. a way of recording and filtering by each segment;
3. an easy way to create a focussed email message for each segment;
4. a joined up way of merging the message and segmented contacts to send the email;
5. tracking to monitor activity and responses to your message.

Great examples of joined up systems are ACT! 2011 and Swiftpage or Sage CRM & Swiftpage. Use ACT! 2011 or Sage CRM to manage the segments & groups, then get Swiftpage to design, sent and track activity. Finally, Swiftpage records all activity back in ACT! or Sage CRM!