Marketing gurus tell us that we are hit by over 3000 marketing messages in any one day. Most of them seem to tell us allot about what is on offer but little about how it will make our lives better. When it is done well the results can be superb.
The first time I wrote this post, I called it the '5 mistakes of SME marketing' but I think we small business owners are taking enough of a beating already - hence the change of name!
Marketing doesn't seem to come naturally to small business owners so it is fantastic to see it done well. We all welcome marketing that:
1 - focuses on what the customer needs and stays away from what we want to sell,
2 - is a co-ordinated series of events,
3 - is well planned and executed,
4. - is not just an exercise in spending money!
5. - that actually generates opportunities and ultimately revenue.
The key to achieving the above? Successful marketeers understand that they need to plan, measure results and value every opportunity generated.
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