When I ask this question to small business owners I often get the answer 'I don't know, probably not enough.' Who can blame them with all the other pressures - cashflow, closing sales, order processing etc etc..
We go to all the effort of getting customers to buy from us and the last thing we want to do is to leave them to it, hoping that they are happy. Most people know they need to keep in contact and do so, it's just that they can't monitor it. This type of information can be at your finger tips if you have a process and a system.
Logging calls, meeting notes and email can seem like a pain when you're busy but it really is essential if you want your customer service to be consistent. If you log every customer contact it is only a short step away from reporting who you are not in contact with.
